CW Homestyle Kitchen – Branding & marketing by At Large Communications
Carewest is a subsidiary of Alberta Health Services, providing long-term care and rehabilitation services to Alberta’s growing population. Our task was to develop retail-ready brand and campaign strategies for their nutritional fully prepared frozen food line, formerly branded Quick Quisine. Committed to a philosophy of client-first quality care, we introduced CW Homestyle Kitchen in 2014.
The new brand was supported with an awareness building and sales support campaign that effectively increased daily sales within their 12 retail locations. Outcomes included brand name, logo, tagline, brand positioning statement, packaging & labels, product brochure, price cards, post cards, staff uniforms, and retail posters including all written content, concepts & design and production.