Blog

So, you don’t have any competitors?


What about that guy who took your client out for lunch last week? A critical part of our brand development process is to conduct a competitor review.  This involves everything we can get our hands on about six direct competitors as identified by you.  We look at their website, blog posts, news feeds, social media

Read More

Social Media Pushback – is it worth arguing for in your organization?


In my opinion, the short answer is yes. But remember, social media is more than Facebook (and for many senior executives this is where their experience ends). This is a subject that comes up often in client discussions because many organizations remain out of the social media game entirely. I’ve heard many reasons why executives don’t

Read More

Are you afraid to hear what your customers have to say?


Don’t be. Trust us when we say they’re on your side. During phase one of our brand development process, we ask to interview your clients. Why? It’s difficult to read the label when you’re standing inside of the jar. We look to understand from their perspective who you really are, what you stand for as an

Read More

5 Reasons Why Your Story is not Getting Picked Up by the Media


Lately, I’ve read a lot of posts by my media friends and colleagues complaining about the quality of the pitches they get from PR professionals. I’ll note that they are kind enough to say “I work with some excellent communicators, but…” before they finish their thoughts, but simply put they have less time, more work,

Read More

Should marketing convert to immediate sales?


The short answer is ‘no’ because it’s not always its job. Let me explain. Clients come to us not because they want marketing and communications services but urgent assistance with making cold hard cash.  We respect that. Our response is always the same and that is marketing today may or may not create sales tomorrow. If

Read More

Do ‘Influencers’ Actually Influence Sales?


Anya Georgijevic recently penned an article for The Globe and Mail exploring how large lifestyle brands are spending significant portions of their marketing budgets paying (and gifting) social media mavens. Blog posts, Instagram, Facebook, Twitter, Snapchat posts can garner those with significant (this term is hotly debated) followers six to seven figure salaries, but are

Read More

enRoute Nominates Whitehall as One of Canada’s Top New Restaurants


At Large Communications was thrilled to learn that Whitehall Restaurant was shortlisted by enRoute Magazine as one of Canada’s Top New Restaurants of 2016. Narrowed down to 35 restaurants in Canada, the top 10 will be listed in the November issue. Canadians are now invited to vote – from August 9 to September 30 – for their

Read More

The Importance Audience Testing


A recent decision by Earl’s Restaurants to start using an American company to supply their beef turned into a public relations nightmare for the chain with sales dropping almost immediately. CTV’s Jamie Mauracher asked Jason Krell from At Large Communications to weigh in on the situation from a PR standpoint. The attempt to create a

Read More

Should you take the risk?


You’re thinking of going out on your own, it feels like the right time. The logic for doing so is sound. You have the support of those you trust. Excellent. As an entrepreneur myself, you can never fully prepare for the daily if not hourly journey of self-employment. It’s a game of sacrifice and reward,

Read More

Think & Grow Rich – a Review for Business Book Lovers


Originally published in 1937, Napoleon Hill wrote a book that many business professionals today still consider the most important and motivational book on the shelves. I had three people bring it up in the same week – a clear sign that it was time to give it a read – and now that I’ve read it,

Read More