Author: Anne McKinnon

How important is your corporate colour palette?


The short answer is very important (but you knew I was going to say that) Autumn brings a rush of excitement and a sense of renewed energy and commitment for most people.  Why? Is it our muscle memory charging us to tackle a new school year? Probably, but I’m more inclined to think it has

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So, you don’t have any competitors?


What about that guy who took your client out for lunch last week? A critical part of our brand development process is to conduct a competitor review.  This involves everything we can get our hands on about six direct competitors as identified by you.  We look at their website, blog posts, news feeds, social media

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Are you afraid to hear what your customers have to say?


Don’t be. Trust us when we say they’re on your side. During phase one of our brand development process, we ask to interview your clients. Why? It’s difficult to read the label when you’re standing inside of the jar. We look to understand from their perspective who you really are, what you stand for as an

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Should marketing convert to immediate sales?


The short answer is ‘no’ because it’s not always its job. Let me explain. Clients come to us not because they want marketing and communications services but urgent assistance with making cold hard cash.  We respect that. Our response is always the same and that is marketing today may or may not create sales tomorrow. If

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Should you take the risk?


You’re thinking of going out on your own, it feels like the right time. The logic for doing so is sound. You have the support of those you trust. Excellent. As an entrepreneur myself, you can never fully prepare for the daily if not hourly journey of self-employment. It’s a game of sacrifice and reward,

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What is a brand strategy?


I once worked for many years at a leading global market research agency with a previous background in brand management and advertising. On my first day, our regional CEO asked me to define the word “strategy” for him. I must confess I was rather nervous and struggled to deliver a crisp and intelligent answer. Instead,

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